When it comes to pitching to European investors, it’s important to understand that the process can be quite different from what you might be used to. European venture capitalists (VCs) tend to be more cautious and conservative when it comes to investing, and they may have different expectations and requirements compared to investors from other regions.
Exhibit 1: Average time taken by startups to close a funding round
Source : Dealroom and Slush report
In this blog, we will delve into top aspects that can significantly impact your pitching journey and increase your chances of securing investment from European investors.
1. Be Prepared for Diligence and Long-Term Commitment
European investors are often meticulous in their due diligence process. They will conduct thorough evaluations of your business, financials, and market viability. Be prepared to provide comprehensive documentation, answer detailed questions, and showcase your long-term commitment to the venture. Develop a robust business plan, financial projections, and growth strategy that aligns with the investor’s expectations. Demonstrating your commitment to building a sustainable and successful business will greatly enhance your credibility during the due diligence process.
70% of European VCs spend more than three weeks on due diligence, compared to just 53% of U.S. VCs. EY Survey
2. Demonstrate Financial Stability and Strategic Planning
When presenting your business to European investors, it is vital to showcase financial stability and strategic planning. A 9-12 month runway signifies that your startup has sufficient financial resources to sustain operations and make progress towards key milestones without immediate financial pressure. It demonstrates that you have thoughtfully planned your funding needs and can allocate resources efficiently. This gives investors confidence in your ability to navigate challenges and execute your business plan.
3. Emphasize on Long-term Sustainable Growth vs. Explosive Growth
European VCs are typically more focused on long-term, sustainable growth, rather than quick, explosive growth. They want to invest in companies that have a clear path to profitability, and are more interested in companies that can show a sustainable business model and a clear plan for generating revenue. This means you should focus on demonstrating how your business will become profitable over time, rather than just emphasizing growth potential. This focus reflects the long-term investment strategy of European VCs.
4. Thoroughly Research the European Investor Landscape
European investors value thorough research and preparedness from entrepreneurs. Before approaching investors, invest time in understanding their investment preferences, sector focus, and geographic interests. Research their portfolio companies to identify synergies and potential alignment. Additionally, anticipate their likely questions and concerns, and prepare compelling answers that address these points. Demonstrating a deep understanding of the investor’s background and being well-prepared will leave a positive impression during your pitch.
The conclusion: To successfully pitch to European VCs, you need to understand their investment criteria and create a compelling pitch deck that addresses their specific concerns and interests.
European VCs are likely to spend more time reviewing your presentation and conducting their own research before making a decision, which means you should invest extra time and effort towards crafting a compelling, well-structured, and visually captivating deck. By showcasing your business’ potential for robust and sustainable growth, along with its profitability prospects, you significantly enhance your chances of securing their enthusiastic investment.
