Breaking borders and elevating Bidso’s presentation for a global audience
January 16, 2025 | 3 min read
The situation
Bidso, a B2B tech-enabled contract manufacturer for outdoor toys, simplifies sourcing from Indian manufacturers for global brands. As they prepared for a high-profile event in Germany, they realized their presentation, originally designed for a local audience, needed a global touch. The design lacked the international appeal necessary to engage a diverse audience effectively.
Our approach
With our deep expertise in designing presentations for global audiences, we understood the key elements required to make the document resonate internationally. Our approach involved:
- Cultural sensitivity & inclusivity:We ensured a visually appealing, culturally neutral design, avoiding region-specific symbols or language barriers.
- Typography and language considerations:We used globally readable fonts and structured text placement for potential translations or bilingual elements.
- Visual consistency:We aligned the aesthetics with international design standards, incorporating clean layouts, high-quality visuals, and brand consistency.
- Color psychology:We carefully selected colors that conveyed trust and professionalism while avoiding unintended cultural misinterpretations.
- Engaging storytelling:We refined the content structure for clarity and impact, making key messages digestible for a global audience.
- Simplified and effective data visualization:We transformed complex information into intuitive visuals, ensuring comprehension across language barriers.
The outcome
The redesigned presentation received overwhelmingly positive feedback at the event in Germany. It not only impressed attendees with its clarity and professionalism but also became a conversation starter, reinforcing Bidso’s credibility on the global stage.
By transforming a locally tailored document into an internationally resonant presentation, we demonstrated our ability to craft compelling visuals that make an impact worldwide.
Nitin and his team put in exceptional effort to deliver our brochure for one of our global events. They were highly receptive to our feedback and quickly implemented the necessary changes. The result was a truly outstanding product: a crisp, refined catalogue with intuitive product images and a seamless overall flow. This catalogue allowed us to present the Bidso story in a much more elegant and compelling way. A special mention goes to Jatin, who went above and beyond to understand our requirements, offered valuable suggestions, and was an absolute professional to work with.
Amit Panda
We use storytelling and design to build high impact presentations for leading brands
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